Happy New Year!

Firstly I must apologise for the delay in writing!  I don’t know where the time goes it seems that one minute we’re running around sorting out Secret Santa gifts and before we know it…. A New Year has begun and it’s back to work! 

January 2012 is a particularly busy time for us here at Pennyfarthing.  Not only do we have our ongoing developments for sale in the New Forest and Lymington but we also have the developments coming up in Canford Cliffs and Ferndown which are creating a great deal of interest.  January is also our time for forward planning and the time we start to prepare our Company/Departmental Business Plans for the next financial year.

Everyone is busy investigating possible areas for improvement during 2012 to enable us to meet our build and sales targets for the year!  Whilst 2011 was a busy year for sales the market did not prove as buoyant as we had hoped due to the global economic climate and we are taking this into consideration when setting our targets for 2012.  With this in mind we are always looking for new ways to promote and market our business and are aiming to be more proactive with our blog posts and tweeting!

Our Senior Sales Negotiator is already easing Penny into the 21st Century by teaching her all about our new QR Code!  I have to admit I did look blankly at him when he told me!  I had seen these little patterned black and white patterned boxes appearing everywhere in magazines, adverts, bill boards, business cards etc!  Well they come to us from Japan where they are very common and QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone (a bit like a barcode is the scanned in the supermarket).  

So thanks to James, you will now see the Pennyfarthing QR Codes in our magazine adverts, on a billboard, a web page or even on someone’s t-shirt (to be decided!).  Once it is in your cell phone, it will show you a URL which you can click to go straight to our website for further information if required! 

So keep your eye out for these little boxes and scan them with your smartphone!  Whatever will they think of next?!